Another classic Italian brand that fell by the wayside, Sergio Tacchini has credible, authentic roots. Started in the late ’60s by the professional tennis player of the same name, the label was an endeavor to shake up the boring, all-white dress code of tennis with exciting colors and new materials. As the brand’s distinctively “high-fashion” logo suggests, the brand succeeded in bringing class and luxury to sportswear.
During the heyday of European football’s casual culture in the 1980s, the Italian brand was coveted amongst football fans. As the story goes, football fans who travelled to Europe to support their teams were deemed a cut above the home supporters. When they travelled to Italian cities for a match, they’d shoplift their favourite Italian sportswear from shop-owners who were completely unprepared for a gang of thirty football hooligans fired up for the game.
They say any publicity is good publicity, and if people are risking arrest in a foreign country just to own your clothes, you must be doing something right. In 2007, the brand declared bankruptcy and was sold to a Hong Kong businessman. Perhaps the brand’s recent collaboration with Gosha Rubchinskiy will open it up to a new generation of consumers, though, and reinvigorate the classic, casual style that made Sergio Tacchini a symbol of Italian sportswear.